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Following trials in the Netherlands, US and Canada, MasterCard is now bringing the system to the the UK, Austria, Belgium, Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, and Sweden. Other parts of the world will follow in phases next year.
The Dutch trial proved popular with 750 ABN Amro credit card users. More than three quarters of participants said that they wanted to continue using a fingerprint and/or facial recognition to complete payments and some nine out of 10 wanted to replace their password with biometric identification definitively.
The reasons for the enthusiastic response were convenience and security. Of those surveyed, 95% of the fingerprint users and 80% of the facial recognition users indicated that shopping became more convenient, while almost 75% expected that biometric payments will decrease fraud.
Ajay Bhalla, president, enterprise risk and security, Mastercard, says: "This is a significant milestone in the evolution of payments. Shopping in person has been revolutionized thanks to advances like contactless cards, mobile payments and wearables, and now we are making Identity Check Mobile a reality for online shopping in Europe, and soon, the world."