Saxo Bank creates new CXO role to further strengthen the client experience

Saxo Bank creates new CXO role to further strengthen the client experience
16:07 7 Avqust 2015
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Saxo Bank, the online multi-asset trading and investment specialist, today announces the appointment of Philip Wegloop as Chief Experience Officer (CXO) effective from 1 October 2015.

In this newly created role, Philip Wegloop will assume global responsibility for the Saxo Bank user experience, including marketing, digital, PR and external communications and competitive intelligence to further strengthen the Saxo Experience across the value chain. The new CXO role follows the appointment of Søren Kyhl as new COO, with the CXO function reporting to Søren Kyhl.

Philip Wegloop joins Saxo Bank with extensive experience, most recently as Global Consumer Marketing Director at Bang & Olufsen. He has an excellent track record in developing outstanding client experiences and bringing to life ideas that meet and exceed their expectations. His experience also includes specific financial services expertise gained at Nordea where he served as Head of Digital Marketing and Head of Customer Insight & Market Intelligence. Philip Wegloop earned his PhD in The Economics of Innovation & Technical Change in 1996.

About Saxo Bank

Saxo Bank is an online multi-asset trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed bank in Europe under supervision of Danish FSA, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 26 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.

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